Sträva Craft Coffee in Denver has developed a plan to help coffee level up. It’s not a CBD infusion (they already offer that), or grass-fed butter, or MCT oil… it’s psilocybin-infused coffee.
On the heels of Denver’s recent move to decriminalize the personal possession and use of psilocybin mushrooms, Sträva Craft Coffee is preparing to take a step toward normalizing safe, regular, sub-perceptual psychedelic use.
According to the company’s press release, “by incorporating microdoses of psilocybin into coffee and tea, Sträva aims to empower consumers with access to natural compounds which may offer life changing benefits.”
This move fits neatly into Sträva’s ethos which centers around responsible, sustainable cultivation, and the delivery of innovative, infused coffee.
Sträva CEO Andrew Aamos also sees this as an opportunity to open a conversation. As with the new psilocybin dispensary in Vancouver, Aamos views this decision to offer psilocybin infused coffee as one that promotes wellness and principle.
“Just as cannabis has been misunderstood and controversial for decades,” he stated in the press release, “psilocybin from mushrooms has been equally polarizing, yet proponents of both suggest they each can contribute meaningfully to the human experience. As the research is showing, with measured consumption, cannabis and psilocybin can both promote physiological, mental, and spiritual health.”
This is what it’s all about for Aamos and the Sträva team — opening the conversation, and providing high quality, beneficial products for regular consumption.
“Some of these botanicals [hemp, CBD, and now psilocybin] belong in these daily habits,” Aamos says. “They present an opportunity for a beverage that is approachable and familiar and allows us to deliver more value to the consumer, to help them live a better day.”
The most recent microdosing research is illustrating this potential.
A recent study organized by the Dutch Psychedelic Society linked microdoses of psilocybin to increased creative problem solving. Researchers found that after a single microdose of psilocybin, both convergent thinking (standard problem solving) and divergent thinking (complex problem solving) improved in the majority of participants.
Not only does this research suggest that microdosing psilocybin is effective, it suggests that one microdose can have an immediate, positive impact on how we process and organize information. (Talk about a morning boost!)
As far as the logistics of selling psilocybin-infused coffee and other psychedelic beverages is concerned, there are still some regulatory matters to sort out — decriminalization is not legalization — but Aamos is hopeful that by late 2020 or early 2021, Sträva will be offering coffee and tea with a psilocybin microdose.
“I see my role and the role of Sträva,” Aamos says, “as incorporating psilocybin into a conversation that makes it easier for people to relate to. We want the conversations around psilocybin to mirror those around marijuana — what are the benefits?”
By opening up these avenues for discussion (and access), Sträva Craft Coffee will begin to help people answer a crucial question that lies at the heart of all of this: is microdosing psilocybin right for me?