Third Wave Team

Third Wave Team

At Third Wave, our mission is more than a statement. As a team and as individuals, we walk the walk. Each of us has been profoundly impacted by psychedelic medicines. We are honored to align our professional expertise as individuals with our shared vision for a happier, more inspired world. We embrace our roles with joy, reverence, and a responsibility to the thousands of lives these medicines will impact through our work.

Paul Austin, founder of Third Wave

Paul F. Austin, Founder, CEO – San Diego, California, USA

Paul F. Austin is a 21st century pioneer who has long advocated for the responsible use of psychedelics for healing, leadership, and personal transformation. He has been featured in Rolling Stone, the New York Times, and WebMD for his work amplifying awareness around the benefits of microdosing psychedelics.

Paul is the author of the book Microdosing Psychedelics: A Practical Guide to Upgrade Your Life and, in addition to founding Third Wave, also co-founded Synthesis.

Through his initial seven-month microdosing protocol, Paul experienced the tangible benefits of microdosing LSD, including accelerated learning, easier access to flow states, and a deeper sense of presence. Taught by over 10+ years of psychedelic use, Paul views psychedelic integration as a learned skill, one refined through intention, mentorship, and courageous exploration.

He believes mastering this skill will be crucial in the story of humanity’s present-future evolution.

Troy Allen, Head of Growth of Third Wave

Troy Allen, Head of Growth – Eden, Utah, USA

After graduating from ASU with majors in Business and Psychology and a minor in Communications, Troy moved to New York and started his digital advertising agency. After winning a few awards right out of the gate, Troy quickly turned a two-person shop, working out of Starbucks, into a 25 person operation with offices on Madison Avenue.

Troy sold his agency and spent several years working as a long-term growth-hacking consultant with several brands, including Mindvalley, where he launched the owner’s NYT Best Selling Book, Code of The Extraordinary Mind. Some of his other clients included the tech start-up Five Tier and the world renowned author T Harv Eker.

Since joining Third Wave in 2021, Troy has leveraged his considerable skills to help the company launch a series of industry-leading initiatives designed to bring psychedelic coaches and clients together to spark healing and growth.

Troy lives on Powder Mountain in Eden, Utah and, depending on the season, you can find him either snowboarding or wakeboarding in his spare time.

Vlad Tudorie, Systems Architect for Third Wave

Vlad Tudorie, Systems Architect – Bucharest, Romania

Vlad is the founder and CEO of Serenichron and FusePress, helping businesses achieve goals through systems consulting, process development and production technology solutions, and working towards unifying the (presently) fragmented WordPress ecosystem.

A skilled Systems Architect, Vlad is responsible for managing Third Wave’s business and technology systems—which is a fancy way of saying he keeps everything up and running.

Educated in Economics and Information Technology, Vlad’s career journeyed from computer assembly lines to government contracts, before shifting into the software industry—where he worked first in QA and later in interactive game design for Gameloft. After a period of self-actualization, Vlad also spent some time as a journalist for the Romanian news media organization and nationally televised show Zona IT, before joining Third Wave soon after its inception.

Enthusiastic and curious about mechanisms, systems, and gadgetry, when there is ample time available, Vlad may be found wrenching, hammering, soldering, or designing something, when he’s not doing breathwork and meditation exercises. His personal psychedelic favorite is ayahuasca, although LSD and psilocybin also provided valuable, meaningful experiences.

Jenalle Dion, Community Manager for Third Wave

Jenalle Dion, Community Manager – Nelson, BC, Canada

Jenalle dedicated her education in holistic nutrition to helping people conquer their health goals. She left the prairies to live in the magical ski town of Nelson, BC and soon found herself managing an editorial team at a retreat start-up and drinking ayahuasca with the co-founders. Jenalle freelanced in content marketing, working with organizations whose offerings ranged from luxury powder highway tours, massage therapy services, psilocybin integration courses, and upscale ecommerce products. Her side hustle is Wakeful Travel, a brand that encourages people to travel consciously, whether that’s externally through world adventures or internally with psychedelics.

When she’s not out exploring the world, or tapping into the finer parts of the brain, she’s ripping through pillow pockets at the ski hill, getting down to anything house, funk, or drum and bass, or reconnecting through her yoga practice.

She’s stoked to team up with Third Wave and work towards de-stigmatizing psychedelics and empowering others to harness them as tools for healing and growth.

Gregory Frederick Ferenstein, M.Sc., Director of Research for Third WaveGregory Frederick Ferenstein, M.Sc., Director of Research – Austin, Texas, USA

Gregory Frederick Ferenstein, M.Sc. has been writing on innovation and psychology for over a decade. His peer-reviewed research was published in the leading journal of its field and his work appears in top media outlets, including New York Times, The Washington Post, and the BBC.

After designing large-scale economic reform in Congress, he conducted field research in Silicon ValIey and become convinced that mental health must be a national priority.

He is now dedicated to advancing world-class, personalized mental healthcare. He holds a Master’s in Mathematical Behavior Sciences, taught stastistics for jounalism at the University of Texas and resides in Austin.

Jeff Kimes, Copywriter – Heidelberg, Germany

With a background in psychoneuroimmunology and extensive experience with plant medicine traditions, Jeff brings a unique perspective to the Third Wave team. In the marketing universe, he’s masterminded multi-million dollar campaigns across multiple industries for change-making brands and big-name gurus.

A self-confessed rhythm freak, when Jeff isn’t writing he’s likely either drumming or thinking about drumming. He also loves being in nature, qi gong, mountain biking, yoga, meditation, traveling, reading broadly, and exploring deep into inner landscapes accessible through the world’s wisdom traditions. Originally from Seattle, he currently lives in the lovely town of Heidelberg, Germany with his wife and daughter.

Karina Swenson, Content Producer – Eden, Utah, USA

After receiving her Bachelor Degree from Boston University and her Masters Degree from Columbia University’s School of International & Public Affairs (SIPA), Karina quickly realized that a career in public policy was not for her. It became clear to her that her true passion is creating high-quality, relevant content for mission-driven companies to help build their audiences and develop an influential brand identity. This passion has provided her with many opportunities, including Head of Content at Mindvalley and working closely with some of the most influential authors and leaders in the personal development space.

Karina has since developed a deep relationship with plant medicine to facilitate her own personal growth and has made it a personal mission to help spread the word of these powerful medicines through valuable and informative content. She lives in Eden, Utah, with her husband Troy (also part of the team) and their two beautiful sons. For fun, Karina loves to paint, cook, sing, and cultivate her own Psilocybin mushrooms.

Melissa Johnson, Executive Assistant for Third Wave

Melissa Johnson, Executive Assistant – San Diego, California, USA

As an executive assistant with over 12 years of experience, Melissa has worked in many industries—including tech, health & wellness, and entertainment—helping mostly C-level executives to organize both their personal and work lives. She has a passion for organizing and for turning chaos into order. She joined Third Wave because she wants to support a company that helps people to reach their full potential.

Melissa spends her free time raising her two young boys, reading, dancing, hiking, boxing, surfing, practicing yoga, and traveling the world.

Max Raphael, Podcast Manager – New York City

For over fifteen years, Max has been recording and producing a wide range of audio, from Hip-Hop to guided meditations. Soon after earning his BS in Audio Media & Technology, he began devoting his ear to projects that made an impact in the world.
In his hometown of Cincinnati, Max played an integral role at a non-profit music center for at-risk youth, where he developed recording and performance programming during the organization’s formative years. His spiritual callings took him to Taiwan, India, Nepal, and Bali, where he lived and traveled for over three years while studying and practicing contemplative healing arts. He returned to the U.S. and founded True Resonance, a wellness and media company.
Max is passionate about producing media that uplifts, transforms, and heals. He is excited to bring his intuitive yet detail-oriented craft to Third Wave—along with a spirited interest in psychedelic healing, which has profoundly impacted his own life for the better.
He enjoys spending quality time with his partner and their two cats, creating music for journeys, hosting tea ceremonies, and studying the Internal Family Systems therapy model, which he aspires to offer someday as psychedelic integration support.

Teun van “Tony” der Lugt, Video Editor & Producer – Amsterdam, Netherlands

While earning his degree in social work in the Netherlands, Tony discovered his love for videography. What started out as a passion for making music videos for his friends, his professional videography & production skills quickly took him around the world where he worked closely with brands like Mindvalley, Jason Silva, and many other influential authors and speakers in the personal development space.

As a native to the Netherlands, Tony grew up in an environment and community where plant medicine and psychedelics are not only legal, but supported and accepted. That said, an opportunity to work with Third Wave to help educate people through video content about the intentional and responsible use of psychedelics for healing and transformation was a no-brainer for him.

Videography is Tony’s career and personal passion. In his free time, no matter where you see him in the world, you’ll probably catch him with a camera in his hand.

Veena Sidhu, Head of Operations – Malaysia, Asia

Veena works closely with C-level executives and advisor boards for companies in the $7-$10 million range that are looking to scale their online operations to $30 million and beyond. She is passionate about setting up systems and processes, and sweeping in with fresh, laser-focused eyes to help assess a business, visualize goals, and set clear, actionable steps to achieve it.

Veena has 15 years of experience in the publishing, education, and marketing industries — from becoming an editor at 26 for a leading medical aesthetics magazine in South East Asia, to co-founding and becoming the CEO of Mindvalley’s affiliate network (Mindvalley Engage) and then Senior Partner at Mindvalley group of companies.

In late 2016 she partnered with digital marketer Ewa Wysocka to start Tribe47, a Warsaw-based digital marketing and branding agency, and led their Asian branch for several years.

She has scaled marketing, operations, and business development for multiple brands globally, and learned the heart and science of people mastery from renowned authorities in leadership and relationships.

Some of her past clients include The Shift Network, Harv Eker International, Sarah Prout, Food Matters, Live Your Message, Intelligent Change, Lindsay Marino, Dr. Moses Bernard, to name a few.

Veena lives in Malaysia with her husband and son. They’re a family that loves music, food and travel and she’s a self-confessed TV junkie and a sucker for puzzles and word games.

Join the team

Do you have a certain talent or skill that you’d like to contribute to our cause?

We are always on the look out for talented team members to join our push towards mainstreaming psychedelics.

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