Functional Psychedelics: Rewiring Relationships & Business Growth

Podcast Highlights

Highlights:
• What “Functional Psychedelics” really means
• How couples’ journeys deepen emotional intelligence
• Integration as innovation in business
• The importance of trauma-informed facilitation
• Building ethical, scalable psychedelic leadership
• Balancing achievement with embodiment
• Why business can be a spiritual practice

Show Links

1. The Psychedelic Coach Accelerator (Use Code THIRDWAVE for a special discount)
2. The Connection Experience
3. Integrate In Between Guide Certification

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This episode is brought to you by The Practitioner Certification Program by Third Wave’s Psychedelic Coaching Institute. To learn more about our flagship 6-month training program for coaches who want to integrate psychedelic modalities into their practice, click here.

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Podcast Transcript

This transcript was automatically generated and may include minor inaccuracies.

00:00:00:22 - 00:00:29:14
Paul F. Austin
When we talk about psychedelics, most of the time we focus on healing and trauma, depression or addiction. But what if these medicines could also be used functionally to expand awareness, strengthen relationships, and elevate leadership? Welcome back to The Psychedelic Podcast. I'm your host, Paul Austin, and today I'm speaking with Jay Fiset, a bestselling author, entrepreneur, and founder of The Psychedelic Coach Accelerator, which we'll talk a lot about in the episode today.

00:00:29:14 - 00:01:00:13
Paul F. Austin
So Jay's work explores what he calls functional psychedelics. How can we use these medicines intentionally, not just for healing the past, but for consciously creating the future? We talk about how these experiences can deepen intimacy between couples, enhance emotional intelligence for leaders, and bring more integrity into the psychedelic coaching space. We also unpack what it takes to guide others safely, why trauma aware practices matter, and how integration is becoming the true frontier of innovation in this movement.

00:01:00:15 - 00:01:19:04
Paul F. Austin
Now Jay has an event coming up, the Psychedelic Coach Accelerator. In November 20th to 22nd. I am speaking at this event. Jay is a close friend. He's also a coach of mine, someone I've been working with over the last few months, and the psychedelic coach Accelerator is for coaches and practitioners who want to weave psychedelics into their practice.

00:01:19:04 - 00:01:39:13
Paul F. Austin
Specifically, focus on how to scale your business. So you want to check it out. Now, before we get into the episode today, let's just hear a quick word from our sponsors. Did you know that over 4 million people microdose psychedelics last year in the United States, and yet so few have real guidance on how to do it safely and effectively?

00:01:39:14 - 00:02:01:23
Paul F. Austin
That's exactly why I created our Microdosing Practitioner Certification. This is an 18 week professional training where you'll master my San Pedro microdosing protocol for nervous system regulation, learning how to coach clients through it with confidence and integrity. The next cohort starts on January 6th, and early bird enrollment is open until November 16th. You'll save $1,000 when you apply early.

00:02:02:00 - 00:02:07:04
Paul F. Austin
Just visit Psychedelic Coaching Dot Institute or use the link in the show notes to learn more.

00:02:07:04 - 00:02:30:11
Paul F. Austin
Hey, everyone. Before we dive into today's episode, I want to take a moment to share something really important with you. It's about sourcing micro doses here at Third Wave, one of our biggest commitments is helping people to explore the power of psychedelics safely, intentionally, and with the right support systems in place. That's why I'm excited to introduce you to our go to microdosing partner, Golden Rule Mushrooms.

00:02:30:13 - 00:02:57:18
Paul F. Austin
A trusted friend and one of the most respected names in the microdosing space. Golden Rule crafts premium ethically sourced microdosing and microdosing products, including psilocybin and LSD options, all designed to support clarity, creativity, emotional healing and performance. And what really sets them apart is their deep integrity. With this work both honoring traditional plant medicine while embracing modern science to support real and lasting transformation.

00:02:57:20 - 00:03:21:20
Paul F. Austin
Together, Third Wave and Golden Rule are working to make safe, high quality psychedelic medicine more accessible while ensuring you have the education, tools and community to feel confident on your journey. If you're curious about microdosing and want to try some of my personal favorites, head over to Golden Rule mushrooms.com/third wave and use code third wave. That's one word third wave at checkout for 10% off.

00:03:21:22 - 00:03:33:15
Paul F. Austin
And you can use that not just once, but for every future order too. Again, that's golden rule mushrooms.com/third wave and use the code third wave one word. Now let's get into the episode.

00:03:33:21 - 00:03:37:10
Paul F. Austin
All right, that's it for now. Let's get into my conversation with Jay Fiset.

00:03:58:09 - 00:04:16:17
Paul F. Austin
Hey folks, welcome back to The Psychedelic Podcast. I'm your host Paul Austin. And today we're thrilled to welcome back, Jay Fiset to the psychedelic Podcast. Jay is a seasoned entrepreneur, speaker, and author who has spent decades building transformational businesses and programs rooted in personal development, connection, and conscious growth.

00:04:16:17 - 00:04:41:04
Paul F. Austin
Now, with his wife, Cori, Jay co-founded The Connection Experience, a couples oriented psychedelic retreat container born from their own relational transformation through intentional psychedelic work. We've had both Jay and Cory on the podcast previously to to discuss that, and now I've brought Jay back on to talk about the Psychedelic Coach Accelerator, a summit, not a summit, sorry, a training that Jay is hosting.

00:04:41:04 - 00:04:51:09
Paul F. Austin
I've been told not to say it's a training that Jay is hosting and that I will take part in November 20th. To 20s. So, Jay, it's good to have you back on the show. Welcome.

00:04:51:11 - 00:05:19:14
Jay Fiset
Thank you brother, I really appreciate being here. And, to have the conversation about our summit on the training program. Yeah. And I mean, here's the honest to goodness truth is that everything that goes online technically probably could be called a summit. It's just a this is a three day live experience that based on our, you know, 35 years in this space, is, experiential, live in person where people actually create and develop the process in real time.

00:05:19:16 - 00:05:36:00
Jay Fiset
So so that's one of the reason why I get a little it's like, no, no, no, this one's the training. This is not just sit listening to somebody in a prerecorded format. But anyway, I really appreciate being here. And I am so thrilled that you are going to be participating. We get to talk about, the microdosing certification, at the psychedelic Go to accelerate.

00:05:36:00 - 00:05:37:20
Jay Fiset
That's going to be so fantastic.

00:05:37:22 - 00:06:04:15
Paul F. Austin
So let's let's do a little bit of a catch up. Since you were on the podcast last. I don't remember the exact date, but it was probably 2 or 3 years ago that you came on with with Cory to talk about the connection experience that has since really blossomed and developed into something greater. So just kind of give our listeners a little bit of the overview of what have you been up to over the last few years specific to, psychedelics coaching and business building?

00:06:04:17 - 00:06:25:22
Jay Fiset
Wow. I will just do chapter titles, but here's something great that I actually want to just point out is that yesterday was our three year anniversary of our first connection experience beta test. Exactly three years to the day. So we would have been about you, you interviewed us when we were about, six months in.

00:06:26:02 - 00:06:40:09
Jay Fiset
So it'd be about two and a half years ago that we came and talked about the connection experience, and that really opened up the US market, for us, which I you know, I've said this to you before, I will say it again, which we are deeply grateful for your support and willingness to share what we were up to.

00:06:40:11 - 00:07:07:17
Jay Fiset
So in a nutshell, and I'll, put this in context, my dear wife and I are, fundamentally high school sweethearts. As we were heading towards our 25th wedding anniversary, we didn't think we were going to make it. We had been, doing all sorts of things, and we'd have. And it wasn't. Nothing was terrible. We just had created this space and distance between us and, we would be able to bridge it for a while, and then I would go back and, we'd been invited to try psychedelics a couple of times.

00:07:07:19 - 00:07:31:12
Jay Fiset
At that stage in our life, we were like, oh, no, not that. Ultimately, I tried it, had an absolutely transformational experience. Came home, had that talk with Cory that led to a basically about a two and a half year exploration of psychedelics for ourselves. We went and got certified, and then we started doing this thing called the connection experience, which really mirrored the process that we had invented for us to heal ourselves.

00:07:31:14 - 00:08:03:13
Jay Fiset
And I think together we lost like 60 pounds. We transformed our relationship, parenting all those pieces. So three years ago yesterday, we, beta tested this experience, wondering, would anybody else like it? Would it be meaningful? All the rest of it. And if we fast forward three years, we have, supported and, assisted over 400 of those experiences, with, I think, 78 different couples, because most of the couples who come back, come back and do a process called the ritual, which is a bundle of these things together.

00:08:03:15 - 00:08:24:01
Jay Fiset
And, in that process, we have, you know, there's there's just a multitude of beautiful experiences, but here's some of the like some of the highlights, we have had, three of those couples get married. I married, one of them. I was just actually yesterday asked to, book in February of next year, another marriage.

00:08:24:03 - 00:08:43:00
Jay Fiset
We've renewed vows for couples in Greece. So we've really just done this incredible experience of helping couples bridge the gap between them and create a space for intimacy and connection so that when we talked the first time, that was all we were offering. And we were clear. That's all we are offering. We are not doing anymore.

00:08:43:02 - 00:09:00:06
Jay Fiset
This is what we love. This is what what's fantastic. And then, what transpired is we had couples who had one on one work and we said, go find somebody else. And what we discovered very quickly is that the caliber and the quality of that work out there is not necessarily what our clients are used to or what we wanted them to experience.

00:09:00:08 - 00:09:18:06
Jay Fiset
So we started doing personal journeys. And in that process, we referred a bunch of folks to the training organization that we did. And then that training organization sort of went through some transitions and we couldn't do that. So then people were asking us, well, would you train us? Because we've trained quite literally thousands of coaches and facilitators and our personal development transformation work.

00:09:18:08 - 00:09:39:04
Jay Fiset
So we designed a program called Foundations Psychedelic Guide certification. We've developed a couples microdosing program that I think it's the only couples microdosing program on planet Earth. We have rolled out our own, microdosing, product line and are in the process of refining that. So, I'm missing a few things in there as well.

00:09:39:05 - 00:10:06:00
Jay Fiset
I call some international retreats, called the Vision Retreat for couples. And of course, our weekly integration, membership platform called Integrate: What Happens In Between. So we haven't been doing much. We've developed into, kind of a cool, strong seven figure business for what? You know, we have called our accidental business. We we never came to this with a commercial intent.

00:10:06:02 - 00:10:26:11
Jay Fiset
But it unfolded based on demand and request and us listening to our clients and our tribe. And what else should I say about all of that? Which really brings us to, I'm in the process of coaching and consulting a variety of people in the psychedelic space and, a ton of our sort of community and coaches and consultants and therapists keep showing up.

00:10:26:13 - 00:10:46:20
Jay Fiset
And it's like, how do you do that? And, we finally decided we'd put together a three day program called the Psychedelic Coach Accelerator to share the context, the framework and the fundamentals of what it takes in this weird, unique and beautiful space, psychedelic work that was as fast as I could possibly say that. So.

00:10:46:22 - 00:11:18:21
Paul F. Austin
One question that's coming up, and I imagine some of our listeners are also having this question, is, you know, personal development work and the sort of foundation that you laid through building that business. It really is a good foundation for stepping into psychedelics. And yeah, as you know, you would likely agree, psychedelics add another layer of complexity and challenge and nuance in terms of the particularities, not only legally, but also transference and counter transference and suggestibility and vulnerability and things like this.

00:11:18:21 - 00:11:45:22
Paul F. Austin
So talk us through a little bit about, you know, how is, how is the training that you're now doing and sort of the way that you stepped into this role, sort of emergent? Lee. How is that different? Maybe from what you had done for for decades in the past? Because I know there's a lot of overlap and similarity, but what are some unique things specific to the psychedelic space that you've sort of picked up on and recognize as you've started to really integrate into it?

00:11:45:23 - 00:12:19:11
Paul F. Austin
As psychedelics move into the mainstream, we need trained and ethical professionals who can guide others through these powerful experiences with care, skill and integrity. And that's what our practitioner certification program is all about. Over six months, you'll learn how to coach at the leading edge, combining neuroscience, integration frameworks and trauma informed practices. This program also includes a transformational in-person intensive in Costa Rica, where you'll get hands on experience with psilocybin mushrooms and connect deeply with a cohort of fellow visionaries.

00:12:19:11 - 00:12:30:19
Paul F. Austin
If you feel called to lead in this space, we'd love to support your path, learn more and apply today at Psychedelic Coaching Institute. Or you can find the link in the description.

00:12:30:21 - 00:12:56:02
Jay Fiset
Man, that's a great question and there are so many aspects to it. And I think, this might be a slightly off term to your question, but I want to say this first because I think it's going to help, arrange what follows. Which is this our core training, for coaches and guides and therapist and all sorts of things, that we call foundations really emphasizes this idea that you are already a successful coach.

00:12:56:02 - 00:13:16:02
Jay Fiset
You already have a magic trick, you already have a process. You already have, most likely ten, 20, 30 very happy clients who've you've helped them build their business. You've helped them save their relationship. You've helped them get into shape. You've helped them shed trauma. You've helped them do a variety of pieces. And from our perspective, we don't think that psychedelics are a panacea.

00:13:16:08 - 00:13:42:01
Jay Fiset
Like not everybody should take psychedelics in any way, shape or form. Not every coach or therapist should say, oh, hey, we should add mushrooms. And, you know, you and I were joking earlier that I literally was in a conversation with two different, people who are in the coaching unknown called intellectual property business, last week, both of whom had done mushrooms a few times, and then, decided their friend asked if they would do it with them.

00:13:42:01 - 00:14:01:20
Jay Fiset
So they, they guided, supported SAT. That's probably a better, version, 1 or 2 times. And then on the third time they both had a shit show on wheels, one including calling a ambulance. And it's like, for the love of all things good in the world, what on earth made you think that you were capable of doing that?

00:14:01:20 - 00:14:27:14
Jay Fiset
Like what? Like on what planet is it I did mushrooms twice, and now I'm qualified to lead my friend who might be dealing with incredible trauma and all those pieces. So anyway, so I just I just need to say that that this is not for everyone. But if you are a coach, a therapist, a consultant who has a magic trick, and you can then look at that magic trick from the perspective of what would be the right medicine, what would be the right setting setting?

00:14:27:14 - 00:14:47:15
Jay Fiset
What would be the right protocol? What would be the right support structure? What would be the right coach? What would be the right integration process that could accelerate that magic? That is kind of the magic trick that we look at. So. So going back to that, what I think the heart of your question was is what have we noticed from the old personal development world to the psychedelic world?

00:14:47:17 - 00:15:08:21
Jay Fiset
Well, first and foremost is that when we are using such a quantum accelerator and such a powerful tool is that we require more care. You know, in the old days, we used to say in the personal development world, say, listen, if you're coaching and you help somebody and you guide somebody to make their own choice, the truth of the matter is that they don't need a PhD to make a choice.

00:15:08:23 - 00:15:39:12
Jay Fiset
And you probably don't need a PhD to make a choice either. However, what's different in the psychedelic space is that if we're dealing with someone who has an ACE score of eight, we can't be tossing them 3.5g of mushrooms and hoping that that's going to be okay. We can't do that. So care, concern, vetting, alignment, education, having a support team, to help you both bat and filter and to support with the integration piece are all requirements before you start.

00:15:39:14 - 00:16:04:06
Jay Fiset
Not after not after the show, not after somebody says, please call 911. Those are that's just dumb ass. I don't know how else to put that. I mean that in the most serious and humorous sense. It's like the amount of the mastery in this space can be daunting. So care concern, vetting, filtering, team training, structure, knowledge. Those are those are the key differences, which is all different than, you know.

00:16:04:06 - 00:16:16:11
Jay Fiset
It's like, hey, we're going to build a website and we're going to try and make sure that funnel works. And if it doesn't work exactly right, we're going to change the color on the buy button. Like there's not much at risk on changing the color in the buy button.

00:16:16:12 - 00:16:44:07
Paul F. Austin
Right? Okay. So this is good. And what I'm hearing a little bit is the practice versus the marketing, the business side. And I want to I want to stay focused, at least for now and a little bit more on the practice. And then I want to start to branch into marketing in business, because I think a lot of practitioners who are quite fluent in the psychedelic or healing arts or coaching space, the business side presents a lot of quagmires, for various reasons that we can for that, that we'll start to get into.

00:16:44:07 - 00:17:04:02
Paul F. Austin
But before we get into that, let's talk about the magic tricks, because I love this sort of framing that you have around, you know, psychedelics are these nonspecific amplifiers, and they can often make that magic trick even more, even more powerful. And yet, not all magic tricks are the same. There are some that are better than others, and I think some that are a better fit, maybe for psychedelic work in particular.

00:17:04:02 - 00:17:18:06
Paul F. Austin
So talk us through a few examples of what you've seen in your community or folks that you've worked with in terms of the magic tricks that they brought in, and maybe how psychedelics have helped to amplify their capacity and skill sets?

00:17:18:08 - 00:17:45:19
Jay Fiset
I love that one. And, and just give you fair warning, I can get carried away. And it's just tell me, stop talking whenever you like. So I'm going to start with one that, I think is really quite fascinating. And this is a woman who was a massage therapist for chronic pain and had a 20 year roster of clients who came to her not to eliminate the pain, but to cope with the pain that they carried day to day, moment to moment throughout their life.

00:17:45:21 - 00:18:03:17
Jay Fiset
And, we helped her design a protocol and do a testing and tracking process where, she did a series of, and it was. And to be clear about this, when we talk about protocols, we are not talking about, this is the milligrams of medicine, and this is the time frame, and off you go home over.

00:18:03:17 - 00:18:34:01
Jay Fiset
This is much more comprehensive than that. So she designed a protocol that included, her specific type of body work with varying doses of. In this case, it was MDMA. And, in her, in her sample of her beta test, I think it was 15 or 18, I that slipped my mind. But it's in the high teens. And in that beta test, if you take off the the one person that basically all the pain disappeared, which is kind of interesting and perhaps psycho psychosomatic with that nose.

00:18:34:06 - 00:18:57:16
Jay Fiset
And the one person at the bottom, who actually lied on their intake and filtering process, and she'd never been in the entire process. And we look at that middle range. Is that in a, in a span of 12 weeks plus or minus two, when the, folks could schedule all those sorts of things in the span of 12 weeks, the average was a reduction in just a hair under 40% of their day to day pain.

00:18:57:18 - 00:19:15:11
Jay Fiset
So she had a magic trick where she had this capacity to the pain as high as she that they would massage, they would create some relaxation, they would do some stuff and it would go down, but it would come back up. But this was over a span of 90 days afterwards that they were still at almost 40% less pain, day to day, moment to moment in their life.

00:19:15:13 - 00:19:28:02
Jay Fiset
That's a magic trick. And that's a magic trick that, in her process, she was able to magnify and lengthen in terms of its influence and its effectiveness and its, impact, which to me is utterly and completely spectacular.

00:19:28:07 - 00:20:01:05
Paul F. Austin
One thought to share on that, just to sort of back this up, even from a clinical research perspective, the University of Michigan, which go blew, in the last couple of years, has actually launched a academic research center to study the impact of psychedelics on pain and chronic pain in particular. And so they've shown in some early clinical research that psychedelics can be incredibly helpful, and helping to resolve pain, because a lot of pain is something that's more stuck in the, the memory body is what they sort of call it, rather than it being actually a real issue, if you will.

00:20:01:05 - 00:20:05:19
Paul F. Austin
It's more neurological or nervous system based on it is actually physical.

00:20:05:21 - 00:20:12:06
Jay Fiset
Of course. And if we were to think of phantom limb pain, for example, like the damn thing isn't even there. And yet it's excruciating for the folks dealing with it.

00:20:12:08 - 00:20:17:14
Paul F. Austin
Exactly. Okay, so we have this pain example. What about,

00:20:17:16 - 00:20:19:08
Jay Fiset
I can give you a quick business one.

00:20:19:10 - 00:20:22:07
Paul F. Austin
That's that's exactly what I was gonna ask for. Yeah. Quickness is like that.

00:20:22:10 - 00:20:58:11
Jay Fiset
I can have that sense. So one of the things I didn't say that that, that we designed and developed, we developed a protocol called the Blast Off Mastermind, which is a very unique mastermind process aimed at entrepreneurs, day long, one very specific medicine, that is a cognitive enhancer, ego dissolvable and collaboration magnifier. And, and I'll give, one example of a gentleman that I have coached, just as an entrepreneurial coach now coming up for 10 or 12 years, when we started coaching together, his, construction business was doing about $800,000 a year.

00:20:58:13 - 00:21:10:08
Jay Fiset
We built it and worked together, sort of settled in at about 3 to $5 million a year, depending on, you know, if one of those long term deals kind of popped in and, you know, somewhere in the 3 to 5, like he was always at three, sometimes up as high as five is what I'm trying to say.

00:21:10:10 - 00:21:46:11
Jay Fiset
And, he had an experience of in the mastermind of shifting from just about just just being a multi-million dollar construction company to shifting into development. And this, by the way, was a conversation that we had for a very long time, all the rest of it. But something happened in the environment of sitting with 8 to 10 brilliant entrepreneurs, and observing and participating in people getting oriented around asking the right question, because most of the time in those masterminds, people come with a question that is a symptom, not the core.

00:21:46:12 - 00:22:06:22
Jay Fiset
Not not the core conundrum. Anyway, in watching that happen, he basically said, I'm asking the wrong question. I was going to ask a question about operating my construction company, and the real question I really need to ask is, what is the highest and the best use of my expertise, my team, my unused capacity, and my network in this community.

00:22:06:23 - 00:22:33:02
Jay Fiset
And the answer to that was development. So he has begun developing a variety of things, from multifamily homes to a variety of other like, when your second homes like retire, not retirement, recreation. So I'm trying to say recreation, recreational properties and all sorts of things. Now, what's interesting is that that took him, let's say, to 3 to 5 to a ten to about a 12, and he participated in one of our very early blastoff.

00:22:33:02 - 00:22:50:22
Jay Fiset
Masterminds came back, as most people do, about six months later and said, I'm on fire with this. This is going incredibly well. But there's one other thing that's going on which is I have a past that I have been hiding from and, I'm done. And I'm going to just tell you what it is, and this is what it is.

00:22:50:22 - 00:23:13:09
Jay Fiset
And, I'm okay with the entire world knowing it. And, it is time to no longer hide and, he and I had lunch last week, and his sales, he believes, will land at 20 million plus this year because of that alignment and asking the right question. So, you know, there's a whole bunch of pieces that unfold in these, when we're doing a magic trick.

00:23:13:09 - 00:23:31:05
Jay Fiset
Because even in the entrepreneurial space, the reality is we're not just talking about business, we are talking about this epic alignment of who we are to what our gift is to how can we be of best service to us, to our families, our communities, to the world? And in that environment, magic happens every time.

00:23:31:07 - 00:23:54:09
Paul F. Austin
So let's now talk through how this applies to those who are really working in psychedelics. And that could be as a focal point, like a psychedelic therapist or coach, maybe someone who's running a clinic or a retreat center, or even someone who's an executive coach, or maybe their health and wellness coach. And they've started to incorporate psychedelics. It's not the core thing that they're focused on, but their interest.

00:23:54:09 - 00:24:31:08
Paul F. Austin
Because what I love about your example is the alignment component. And what's obvious about your example is this was in construction. This wasn't necessarily in sort of the coaching or healing arts or facilitation space. So let's let's talk a little bit about, you know, what you've noticed and observed in terms of, what are some of the shortcomings right now or some of the limiting beliefs or some of the things that hold people back who are psychedelic facilitators or therapist or coaches from really owning, you know, their value and their capacity to, create magic in the world around them.

00:24:31:10 - 00:24:53:17
Jay Fiset
Wow, man, there's a lot. And as you I think you've said, I like that word of the beginning. It's like there's a quagmire. There's a quagmire and a half. I'll, I'll tell it. And I'm open if you if you don't want to maybe jump on this first, but I, I think that and let's set the legality component aside that that is changing.

00:24:53:17 - 00:25:23:15
Jay Fiset
It's evolving. It's doing its thing. And I know that it still terrifies a ton of folks, including my wife. So so I understand that, but if we could just set that aside, I actually think one of the larger issues or conundrums about people bringing themselves to psychedelics in a meaningful, intentional, supportive and if we're talking business profitable manner, is there aren't a bunch of great examples of how to do it.

00:25:23:17 - 00:25:43:16
Jay Fiset
And you and I talked about this, I think ages ago in San Diego. Is it most of the world when we started doing our work would say to us, it's like, oh, so you're doing couples therapy? It's like, no, we're definitely not doing couples therapy that, you know, we know. And then there's like, oh, so if it's not a couples therapy, so like so then you run like a couples take it down ceremony.

00:25:43:16 - 00:26:06:00
Jay Fiset
It's like, no, it's not a ceremony either. So, so I think there's a limited view of what this can be, and so much so that we've actually gone and labeled a category, whether it's the right label or not, I don't really know, but but we've we've sort of claimed that ceremony or. Pardon me, therapy has a place in it is beautiful.

00:26:06:00 - 00:26:22:12
Jay Fiset
That's saving lives, thank god. And and leading the charge for people to have a legal conversation ceremony. I think the same thing saving lives, doing incredible work, all those pieces. But you don't have to be broken to jump into this. And you don't have to go to the jungle and beat a drum to get the benefits of psychedelics.

00:26:22:12 - 00:26:33:02
Jay Fiset
There's a whole nother space in between, which we call functional psychedelics. And and I don't know, do you think, is this a is this a place where we could maybe read that and, and do that? And then I think I could answer your question more fully.

00:26:33:04 - 00:26:50:17
Paul F. Austin
Yeah, let's do it. Because I think this notion of functional psychedelics, you know, Jay and I had gone back and forth privately, sort of pinging a few ideas I had landed on, like really five? I think it was therapeutic ceremonial, recreational, functional and evolutionary.

00:26:50:19 - 00:26:55:08
Jay Fiset
Evolution. And I was calling that one transformational. Yes, evolutionary, I think, is a better word for it.

00:26:55:10 - 00:27:15:16
Paul F. Austin
I think functional is is is it feels like it hits the nail on the head of what you're, bringing through. And, you know, I love functional medicine has become so much more prominent. And so I think there's also really interesting overlaps between the sort of applied practice of psychedelics and even some of the principles behind functional medicine.

00:27:15:16 - 00:27:35:09
Paul F. Austin
So let's go ahead. Let's read that graphic. If you want to share your screen, you can as well. For those who are watching the video, because we will publish this on YouTube as well. And this is Jay's lens on functional psychedelics. I think it'll be really, helpful to hear for all of the practitioners or those training to become practitioners who are listening to this perfect.

00:27:35:11 - 00:27:58:11
Jay Fiset
And I want to say very clearly that and sometimes that's definitely, that's definitely I and to be clear about this, I uploaded about eight documents that had been spending about eight months writing. And then I will put together did something. So this is like 85% me and 15% I just so we're in perfect clarity and I'm I don't claim that the manifesto is done.

00:27:58:12 - 00:28:17:03
Jay Fiset
M don't even claim that the title of functional is correct. I honest to goodness, but this is the most comprehensive stand that I can describe. And when I'm talking to people, when they're asking is a ceremony or is it is it therapy? And this is what I share with them. So the Functional Psychedelics anifesto, this is not therapy.

00:28:17:03 - 00:28:45:04
Jay Fiset
This is not ceremony. This is the future of personal evolution. We are the ones who look successful on paper. But something inside this is whispering there's more. There's more aliveness. There's more depth. There's more truth. There's more love, there's more fucking soul. We tried mindset. We've read books. We've done the coaching. We journal the gratitude. And yet something still feels flat because this next chapter of life, it is not about more productivity, it's about more presence.

00:28:45:06 - 00:29:10:18
Jay Fiset
It's not about fixing what's broken. It's about revealing what has been waiting all along. We believe the transformation should be functional, grounded, intentional, and integrated. We are not here to escape. We're not here to go on a trip. We are not here to appropriate. We are not here to follow someone else's script. We are here to bring sacred tools into real life, to grieve fully, to love deeply, to forgive honestly.

00:29:11:00 - 00:29:37:07
Jay Fiset
To awaken unapologetically, to create in alignment, to reclaim intimacy, creativity, courage, purpose in a way that sticks. This is not so much about healing our past, although that is a part of it. It's more about being initiated into our next becoming. This is a return to the sacred within the ordinary. Functional psychedelics is where modern life meets ancient wisdom.

00:29:37:10 - 00:30:04:03
Jay Fiset
Without dogma, without diagnosis, without needing to be broken. To begin the precision approach to personal evolution that is built for healthy normals who are ready for an intentional shift. Midlife new love, divorce, death. Emptiness. Health crisis, burnout, awakening, soul fire, reignited, and we meet the moment with medicine. Consciously, responsibly, and reverently. We do the work in real time, not an escape.

00:30:04:05 - 00:30:25:14
Jay Fiset
We come back with truths that we can walk with. We are not patients. We are pilgrims. We are guided, not fixed. We are held, not handled. We are respected, not reduced to protocols. We trust our intuition as much as the science. We honor the medicine and the map. We see our life and our relationships as the real integration container.

00:30:25:16 - 00:30:49:22
Jay Fiset
This is a movement, a method of remembering, and we claim our right to explore consciousness outside of clinical coldness and beyond borrowed ceremonies. We honor lineage and we also evolve practice. We walk the middle path with care, clarity, and conviction. We are creating a new lane, an ultimate method, a sacredly modern path. And we call it functional psychedelics.

00:30:50:00 - 00:30:53:02
Jay Fiset
And this is just the beginning.

00:30:53:04 - 00:30:54:04
Paul F. Austin
Beautiful.

00:30:54:06 - 00:31:38:08
Jay Fiset
So why I wanted to read that first, is that I think one of the big quagmires for people leaning into this space is that there's this whole area and we're going to call it like those depending on this sort of like this middle third of healthy normals that are just going through life that I think, I believe, I, I go so far as I know, in every cell of my being that the biggest leaps in human consciousness, the biggest transformations that are going to occur in the fastest, smoothest and easiest way is with healthy normals who are wise enough, sharp enough, and grounded enough to get the support to excel at those transitions so

00:31:38:08 - 00:32:08:10
Jay Fiset
that they can bring more of themselves back to their life. And that, to me, is when we start thinking about, wow, how could we use the right medicine at the right time with the right intention for the right client, with the right support coach, with the right long term integration and community man, we can change the world and do so quickly and beautifully so that that I think, is the heart of, of of answering the question, in my mind.

00:32:08:12 - 00:32:32:15
Paul F. Austin
And we share a lot of overlap in that. I mean, I, I've told you about this, I haven't really prefaced it with the audience, but I have a second book coming out that sort of explores this overlap of the value of exploration. Right? What it means to explore what it means to be creative, what it means to go out into the unknown and try to bring something back, and how psychedelics facilitate that exploratory mindset.

00:32:32:15 - 00:32:59:10
Paul F. Austin
Because I think, you know, we all agree that the mental health benefits are undeniable when it comes to psychedelic work for depression, addiction, PTSD. And yet, you know, a lot of these, let's say, new systems that we anticipate building or creating will not necessarily come from people who are, struggling intensely just to get back to baseline. It's how can psychedelics be used with skill, right.

00:32:59:10 - 00:33:32:18
Paul F. Austin
That's something I've talked a lot about. The skill of psychedelics by healthy normals to, create businesses that are more in alignment with, profit, purpose and planet and sort of the, the frame that I love. And so I'd love to hear you talk a little bit about, you know, we talk about functional psychedelics and what I heard in that response, even is this is, you know, in a way, a blue ocean that not a lot of people are thinking about right now or considering.

00:33:32:18 - 00:33:54:03
Paul F. Austin
And I want to hear you sort of wrap a little bit on why you believe this overlap of psychedelics and coaching is still a massive blue ocean, and maybe talk a little bit about, you know, how you were there early on at the at the beginning of, of coaching, not just psychedelics, but coaching in general. You know, what you've seen from that.

00:33:54:05 - 00:34:19:05
Jay Fiset
So just let's just start with the truth. This is I'm a world and I have been in I, I started professionally in the personal transformation space, in 1988. I did my facilitator training and, so I've been at it for a day or two and. I just need to say, as clear as, again, we should probably just define blue ocean.

00:34:19:05 - 00:34:39:16
Jay Fiset
Red ocean. Just to be clear about this, because the overall coaching industry currently is a red ocean. It is, yes. The the size of the marketplace in terms of, coaching continues to grow, thank goodness. But at the same time, there continues to be everyone in there, dog putting out a shingle and a business card. But I guess we're past business cards.

00:34:39:16 - 00:35:06:00
Jay Fiset
But the single thing that they're a coach. So. So what's transpiring is that the number of offers in the coaching space and the rate at which it's it's growing isn't really keeping up, which means that people are competing and have competing offers and have competing, invitations and have not just overlapping, but almost identical promises that make it incredibly difficult to, number one, find a client, convert a client, keep a client, all of those pieces, like it's damn difficult.

00:35:06:02 - 00:35:21:17
Jay Fiset
You have to have a magic trick and a half, and you have to have some awareness of your magic trick, and you have to have any sort of success in that domain. That's what we call a red ocean market, fundamentally remain remaining the same, or at least proportionately remaining the same. And more and more competition to try and find a client.

00:35:21:18 - 00:35:42:05
Jay Fiset
Blue ocean is where we create a category or a we create a solution and a process that doesn't really exist anywhere else. And, you know, it's interesting how you framed it because it and this is one of the things that I appreciate about you, Paul. I just want to acknowledge you that you like Queen. I pre-move this space.

00:35:42:05 - 00:36:01:21
Jay Fiset
It's like five years ago was like, holy crap, psychedelics, you know, and you've been at it as long as I've been in the old coaching world. So when you say it's like it's still blue ocean, from my perspective, it's like hell, the people who are in Blue Ocean don't even realize they're in blue ocean. That's how blue ocean.

00:36:01:21 - 00:36:29:16
Jay Fiset
The blue ocean is like. It's it's crazy to me. Utterly crazy. And, so we are I mean, at best, if we use that early adoption curve, we are at best, at best, 5 to 8% in like, that's at best. And I want to be very clear about this. And you shared this meme quite a lot about, 8 million Americans have tried suicide and those sort of things.

00:36:29:16 - 00:37:00:22
Jay Fiset
And that number is probably a little bit low, because not everyone tells the truth about it and all the rest of it, but that's okay. But, you know, and I mean, there's both seriously and facetiously, it's like mushrooms are the gateway psychedelic like like there's an entire world in universe for people to explore, and particularly in the context of functional psychedelics, medicines to deploy, right person, right time, right intention, all sorts of things that, that that's just so scratching the surface like that is so scratching the surface.

00:37:00:22 - 00:37:26:09
Jay Fiset
It is it is ridiculous. So I would just want to say to anyone new heroes like, geez, you know, there's a lot there's a lot of media about the psychedelic, the psychedelic revolution. I think I might have missed it, my friends, it hasn't started yet. I seriously, it has not started yet from the perspective of functional psychedelics.

00:37:26:11 - 00:37:45:15
Jay Fiset
So anyway, I get off my little soapbox now, but if you're thinking of, you know, maybe I would integrate psychedelics to accelerate my magic trick, for the love of all things good in the world. Get on it, get on it quickly, get on it intelligently, get on it and protect that intellectual property, which, you know, I mean, here's just a good example of this.

00:37:45:15 - 00:38:20:06
Jay Fiset
That might be a little out of order in terms of what we're talking about. But we recently, began selling the licensing of our connection experience model, where we actually certified, couples to utilize our process to serve and support other couples. So quite literally, if you're if you're using your head about this, what you design in the world of functional psychedelics becomes intellectual property that will can create license fees, royalties, a whole variety of pieces that most of this world is not even thinking about yet.

00:38:20:08 - 00:38:45:16
Paul F. Austin
Now, one thing about your your approach in particular, and I think we share a lot in common when it comes to this, is you're not necessarily waiting for laws to change to do the work that you think needs to be done. I think this is an important sort of point of point of emphasis. Right. And, and, you know, we all have different risk thresholds in terms of what we're comfortable with.

00:38:45:16 - 00:39:05:10
Paul F. Austin
There will be some people who are listening to this who, you know, they really want to stick to, maybe ketamine or sort of legal options and Colorado, Oregon. But for those who may be on the fence or are sort of new to this world, even who are considering becoming practitioners and facilitators in this space, and maybe a little intimidated by some of the legal stuff.

00:39:05:10 - 00:39:31:17
Paul F. Austin
I just be curious to hear sort of your thoughts and perspectives on, yeah. What's giving you the courage to really come out and do this work in the way that you've done it? And why do you think it's important? Because I talk about this all the time that I need to hear from me again. But why do you think it's important that folks really, you know, don't wait necessarily for all the laws to be perfect, to really start this purposeful, you know, healing, transformational work.

00:39:31:19 - 00:39:51:21
Jay Fiset
That's a really big conversation. I and I just want to say thank you for asking the question because it's actually, unbelievably important. And, top of the list is this, my wife and I would be divorced if it weren't for psychedelics. And I want to be very clear about this. That means, my boys wouldn't have a full time father.

00:39:51:23 - 00:40:14:20
Jay Fiset
Now, psychedelics didn't do the work. Psychedelics opened the door for us to face ourselves at a level that was not accessible to us. And to put that in context, we led a couple of retreats for years prior to this. We've helped over 40,000 people through deep personal transformation. We went like like we weren't we weren't clueless, but we were stuck.

00:40:14:22 - 00:40:51:01
Jay Fiset
And that experience I will be forever grateful for because it did great work in my home, in my parenting, in the bedroom, in my heart, everywhere, and for what I'm going to call inappropriate out outdated, antiquated, and ridiculous laws to make the intentional, intelligent, careful, cautious, deliberate use of those substances illegal is a travesty. It's an absolute travesty.

00:40:51:03 - 00:41:19:18
Jay Fiset
And I will stand on the, street corner on the mountaintop in a courtroom, and I will scream at the top of my lungs. The politicians, the law enforcement and our government had best get their ass in gear because this is unacceptable. So first and foremost, that's my my core drive. Now, that said, I also it's as I said earlier, it's important for me to be for me to be a father to my boys.

00:41:19:23 - 00:41:45:18
Jay Fiset
I don't want to be absent because of breaking the law. So, I do my very best to be as cautious as I can in that I will tell the world that I am a psychedelic advocate, educator, and guide when it comes time to actually doing the, the work of the transactions and those sorts of things, we put an awful lot of care into the vetting, into the filtering, into the questioning, into the knowing who we're dealing with.

00:41:45:20 - 00:42:03:10
Jay Fiset
And we have been blessed with a very tight circle of human beings who love and care for us, who have been willing to share the beautiful work that has occurred for them with their type circle of people that they care about. So, I think it's important to be bold, and I think it's important to be careful.

00:42:03:14 - 00:42:28:14
Jay Fiset
And I think it's important to let the world know that the current state of, psychedelic access, is perhaps one of the absolute worst travesties. Slash crime against humanity that exists on the planet today. And I'll take that argument up anywhere, anytime, anyplace.

00:42:28:16 - 00:43:02:20
Paul F. Austin
Yeah. And I think in some ways you're preaching to the choir, right? With, with with, that lens because it's. Yeah, I mean, we could just go on and on about how stupid these drug laws are. But also we've seen, I will say as well, we've seen a lot more openness from law enforcement, and we've seen a lot, you know, I know there are a lot of people in law enforcement who have now had their lives changed through, psychedelic work.

00:43:02:22 - 00:43:30:08
Paul F. Austin
And, and so, unfortunately, the, the sort of political system moves much slower. I mean, I'm getting a sort of barrage of notifications in my email right now from Ontario because all these in person shops that have those that have sort of set up storefronts are now getting busted and really taken down at a at a substantial rate. And yet you can still go online in Canada or in the United States and pretty much order anything.

00:43:30:13 - 00:43:50:10
Paul F. Austin
And so it's it's this wild, wild West. And I think this comes back to the point, right, of why we need individuals who are not only qualified for the practice of it, but are also have sort of the ethics, integrity and and skill set from a business perspective to really deliver this in a way that feels good all around.

00:43:50:12 - 00:44:12:21
Jay Fiset
Yeah. Like and so I just want to lean on the, the online access, which on the one hand to say I'm pretty happy about. And on the other hand, and by the way, in the Psychedelic Coach Accelerator, we teach, basically a process of handling and testing medicine that make sure that when you hand it across, if that's going to be your role, that it is safe, tested, secure all of those pieces that we go through that.

00:44:13:02 - 00:44:30:06
Jay Fiset
But I want to just be very clear about this, is that even some of the trusted suppliers that I have used, I because we test every single thing, every single time, it was one of the things that our clients pay for. Everything's tried, tested. I mean, comes from the best lab we can actually get it from. It is then tested in terms of purity, and fentanyl.

00:44:30:08 - 00:44:47:15
Jay Fiset
Then we personally utilize it and test it before it ever goes into somebody else's mouth. So there's a whole thread about how to do that properly. But the point I want to make is even through some of my test trusted suppliers, when I send stuff out, it does sometimes comes back as a completely different substance, or it comes back at 48%, purity, or it comes back as.

00:44:47:20 - 00:45:04:03
Jay Fiset
So here's one of the things if folks are listening, it's like, oh, I can just go get it. It's like, no, no, no, no, no, you need to go get it. And you need to have a protocol to ensure safety for you and your clients, or you shouldn't be doing this. Just as simple as that. This is not a it'd be nice if this is a required to.

00:45:04:05 - 00:45:31:08
Paul F. Austin
100%, that that that tidbit that you shared with me, I know it's been more privately. Yeah. Around the substances. And people will say it's this and then you test it and it's really that it that really surprised me. And, even kind of rocked me a little bit because that's the unfortunate truth of the underground right now is, is you don't know what you're getting, in many situations.

00:45:31:08 - 00:45:36:10
Paul F. Austin
And that's, that's a risk, especially with, with with things that are powders, if you will.

00:45:36:10 - 00:45:52:08
Jay Fiset
Yes. Well, and so I just want to lean on that. And so because these are conversations I'm having with people all the time because like oh I'm all good. Oh I trust my person is like, listen, I got four substances from a church, a church. And by the way, the quote, I'm going to be some kind of a dick.

00:45:52:10 - 00:46:13:02
Jay Fiset
I like the holy supplier and better for the church and their entire community. It's like, you know, in people's perspectives. Like, I got it almost from the hand of God. And it's like four substances checked. Three of them aren't what they told us, right? Three quarters of the like. So you can't because it comes from your church to your best friend early.

00:46:13:04 - 00:46:18:12
Jay Fiset
You must. Okay, I'll get off my soapbox. Sorry. I.

00:46:18:14 - 00:46:33:06
Paul F. Austin
You got a that you got a test. And this is partly what we'll talk about in the Psychedelic Coach Accelerator. So, Jay, we're we're sort of coming to the end. If folks are curious about joining this training. November 20th to 22nd, the Psychedelic Coach Accelerator. How can they find out more details and information about, this offer?

00:46:33:08 - 00:46:53:20
Jay Fiset
Yeah. So and I'm assuming we're going to share a LinkedIn, code for, for that's for third wave. Yeah, exactly. So, short version. The link below. Visit it. Use the code third wave. It'll get you one third off. And by the way, there's three different tickets, so you can do it as inexpensively as $97.

00:46:53:20 - 00:47:08:11
Jay Fiset
That's before the discount. And get all of the education. You can step that up if you choose. For $297, and you'll end up with the recordings, which, quite frankly, in this space, you're going to want because there is so much that we're going to teach you about building a business that you will not be able to apply instantly.

00:47:08:11 - 00:47:21:18
Jay Fiset
You're going to need that in terms of like, oh, now I'm ready for my be to offer. How do I do that? It'll be in the videos. You also get a bunch of VIP speakers, you know, there's a bunch of really great speakers, but and there's also a guy named Paul, I think is probably going to be, you know, he'll be all right.

00:47:21:18 - 00:47:24:09
Jay Fiset
I'm guessing I'm.

00:47:24:11 - 00:47:29:18
Paul F. Austin
Let's hope let's hope I'm on that. You know, you never know. Really.

00:47:29:20 - 00:47:54:03
Jay Fiset
So there'll be bunch of VIP speakers and, and a, pre-event, what we're calling microdose and mingle where we're going to do an online event where, we'll have a couple of cool ways to meet a bunch of the folks, including the speakers, the presenters, the other VIPs. So that's 297. But again, start off or if you want to go full on in, with additional training and support, there's something, ticket that we call top speed and that actually includes an entire microdosing protocol.

00:47:54:03 - 00:48:27:05
Jay Fiset
Supplies all of the other things included, and a whole bunch of other support as well. So a third off, and by the way, usually those sort of, earlybird discounts like that, go until about three weeks prior to the actual event. So act now and you will be thrilled that you did. And I think the only other thing I want to say to folks is this, when it comes to positioning and landing an offer and testing offer and doing things in a manner that actually works, it's my magic trick like that.

00:48:27:05 - 00:48:45:06
Jay Fiset
That's the thing that I have done best. Most of the time, if I decide I'm going to build a business, I can create a business from scratch to seven figures, usually in 90 days, sometimes hundred and 80 days. It took a little longer the psychedelic business, because we didn't know it was a business. We were just helping our friends at the beginning.

00:48:45:08 - 00:49:21:11
Jay Fiset
But, the truth of the matter is, I had done it in a multitude of different spaces. I have clients from all over the world had been paying me for decades to help them do the same. And if really stepping in intelligently, strategically, and wisely into the psychedelic space to magnify the magic that, you know, you already have, and that's whether you're a Reiki master, whether you are a massage therapist, whether you are a fitness, personal coach, or whether you're an entrepreneurial coach, there is a methodology that will help you create a protocol that will create your own blue ocean.

00:49:21:17 - 00:49:45:01
Jay Fiset
You do not need to compete with the rest of the world. You do not need to compete with your industry. You can do exactly what Cory and I did, which is creating something called a connection experience that quite literally, there's nothing like it on the planet. If you want to do it, what do that experience you come here or now one of our, licensed facilitators, but when you have it in that manner, the rest of it gets easy.

00:49:45:01 - 00:49:59:12
Jay Fiset
So that's the key. Promise is explore what is necessary for you to build and create your own blue ocean. And we'll give you a multitude of case studies. You'll meet people who've done who have done it, and we will step you through teaching it to you, not just talking about it.

00:49:59:14 - 00:50:16:17
Paul F. Austin
So Psychedelic Coach Accelerator on November 20th to 22nd. Make sure to get Early Access will have a discount code and a link that will drop on the main page. If you're just listening to this on the road, just to go to the podcast page, for the one with Jay Fiset that we just publish, and we'll have that there link there.

00:50:16:19 - 00:50:39:02
Paul F. Austin
Jay, I appreciate you coming on. I can't wait to be part of the, psychedelic coach, accelerator training. And one thing I'll know is, you know, I can sort of vet or, you know, validate what Jay mentioned. I brought him in to help us launch our beta for our microdosing practitioner certification program. We I mean, I mean, I think we were trying to fill 25 spots.

00:50:39:02 - 00:50:56:02
Paul F. Austin
We ended up filling 39 spots, so we way oversubscribed and over enrolled. So this is just a little live testimonial, for Jay as well. We love Jay. And, I think there will be a lot of value that's delivered for coaches and practitioners and those who want to become practitioners in the psychedelic space for this this training.

00:50:56:04 - 00:51:00:01
Jay Fiset
It is the thing I love to do. Thank you for having me, brother. I deeply appreciate it.

00:51:09:00 - 00:51:09:18
Paul F. Austin
Hey listeners,

00:51:09:19 - 00:51:16:05
Paul F. Austin
Paul here, a quick reminder to head to the link in the description of this episode to see the full show notes at any of the links that we mentioned today.

00:51:16:07 - 00:51:38:16
Paul F. Austin
We'd also love to know what you thought of this conversation. You can share your reflections inside Third Wave's community, at community.thethirdwave.co. Be sure to follow the Psychedelic Podcast wherever you listen so you never miss an episode. And check out The Psychedelic Coach Accelerator. You can find a link in the show notes today, November 20th to 22nd will have a discount code there as well for you, the Psychedelic Coach Accelerator.

00:51:38:16 - 00:51:47:04
Paul F. Austin
I'll be speaking there. It would be lovely to see you at that event. Thanks for tuning in and we'll see you next week.