Breathwork as Medicine: Building a Purpose-Driven Coaching Business
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Episode 295
Ava Johanna
In this episode of The Psychedelic Podcast, Paul F. Austin welcomes Ava Johanna, founder and CEO of The Academy of Breath. Ava shares her journey from corporate burnout and weekend escapism to discovering breathwork as a powerful, accessible tool for transformation. She discusses how breathwork provided the same ecstatic states she once sought through substances, but in a healing, sustainable way. Beyond the practice itself, Ava offers valuable insights for coaches and practitioners looking to build successful businesses in the wellness space, emphasizing the importance of creating "bulletproof offers," trauma-aware sales approaches, and exceptional client experiences.
Ava Johanna is the author of the upcoming book, Your Vision Board Life, set to be released in April 2025 and the founder and CEO of The Academy of Breath™ an online education brand for entrepreneurs and coaches bridging the gap between neuroscience and spirituality in the realm of breathwork and meditation. After working with brands like Yoga Journal, Mindbodygreen and Wanderlust, Ava built The Academy of Breath™ that has now certified over 700 students across the globe. Blending science, mysticism and business, The Academy of Breath™ is blazing a trail in the breathwork industry making the practices more accessible than ever before while providing teachers with the tools to be able to lead with integrity, make a global impact, and safely facilitate lasting transformation in their client's lives.
Podcast Highlights
- From corporate burnout to breathwork
- Finding Safety and Stillness Through Breath
- The Leap from Corporate to Breathwork Coach
- The Emotional Journey of Entrepreneurship
- The Three Pillars of a Successful Coaching Business
- Trauma-Aware Sales Approaches
- Scaling from 0 to 100K: Value-Based Pricing
- The Spiritual Gift of Breathwork
Show Links
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This episode is brought to you by The Practitioner Certification Program by Third Wave’s Psychedelic Coaching Institute. To learn more about our flagship 10-month training program for coaches who want to integrate psychedelic modalities into their practice, click here.
